Every four years we are graced by the beauty that is the FIFA World Cup, the biggest sporting event of the 4 years in football, with 32 qualifying teams battling it out for the coveted trophy.
Every four years we are also graced by the official FIFA World Cup anthem. Every country recruits top entertainers and performers to standout with their very own songs. Most have been huge failures, but there are some who have been huge waves in the scene that they forever lived on in our memories. The two that come to mind straight away are Ricky Martin’s ‘The Cup of Life’ in France 1998 and Shakira’s ‘Waka Waka’ in South Africa 2010. K’naan’s ‘Waving Flag’ was not half bad as well.
The latest Coca Cola 2018 FIFA World Cup anthem, set to be played out in Russia, comes from Jason Derulo. Aptly titled ‘Colors‘, it builds on the usual one love, one community, integration aspect of football. The song in itself is quite uplifting, although is nothing overly special.
Jason Derulo – Colors
It will appeal to the global fans and we’ll be listening to it a lot in the coming couple of months – especially with Coca Cola sponsoring it.